VERDURA’S 75th ANNIVERSARY COLLECTION MAKES ITS INTERNATIONAL DEBUT
AT MASTERPIECE LONDON 2015
June 25 – July 1
Featuring the limited edition “Theodora” cuffs
New York, NY (June 15, 2015): This summer, Verdura’s 75th Anniversary Collection will make its international debut at Masterpiece London. This collection celebrates Duke Fulco di Verdura’s early work which was particularly noteworthy for its dramatic departure from the status quo in jewelry design. Babs Simpson, Vogue’s famed Fashion Editor, remarked, “Without question Verdura was a revolutionary, the one who changed everything. Fulco made it all modern.”
Fulco di Santostefano della Cerda, Duke of Verdura, was an artist and a polymath. His life and work were defined by splendid contradictions: aristocratic but unpretentious, classic but revolutionary, cultivated but iconoclastic. He was a legend-maker in Paris, an image-maker in Hollywood and a style-maker in New York, always in the right place at the right time.
Inspired by the Byzantine mosaic of Empress Theodora at the Basilica of San Vitale in Ravenna, Fulco di Verdura and his muse, Coco Chanel, shattered the status quo in 20th Century jewelry design. Pressing gemstones into yellow gold, the primary colors of rubies, emeralds, sapphires and diamonds were electrified into new life against the vivid half-hues of amethysts, peridots, and tourmalines. It was an iconoclastic departure from the reigning ubiquity of platinum and diamond jewelry.
Ward Landrigan and Nico Landrigan, Chairman and president of Verdura, a father and son team, are the stewards of Verdura’s legacy. Working closely on the Anniversary collection for the past two years, they created a collection encapsulating Verdura’s unique style and rebellious creative spirit.
“Many of Verdura’s best known designs date from his early years when he first saw New York and its sophisticated style with fresh eyes” said Ward Landrigan. “However, many of his inspirations derive from his childhood in Sicily, his early career in Paris, and his extended summer holidays in Tuscany and the Mediterranean. All these influences can be seen clearly leafing through his design archive.”