Press Events Back


November 23, 2015




June 25 – July 1

Featuring the limited edition “Theodora” cuffs


New York, NY (June 15, 2015): This summer, Verdura’s 75th Anniversary Collection will make its international debut at Masterpiece London. This collection celebrates Duke Fulco di Verdura’s early work which was particularly noteworthy for its dramatic departure from the status quo in jewelry design. Babs Simpson, Vogue’s famed Fashion Editor, remarked, “Without question Verdura was a revolutionary, the one who changed everything.  Fulco made it all modern.”


Fulco di Santostefano della Cerda, Duke of Verdura, was an artist and a polymath. His life and work were defined by splendid contradictions: aristocratic but unpretentious, classic but revolutionary, cultivated but iconoclastic. He was a legend-maker in Paris, an image-maker in Hollywood and a style-maker in New York, always in the right place at the right time.


Inspired by the Byzantine mosaic of Empress Theodora at the Basilica of San Vitale in Ravenna, Fulco di Verdura and his muse, Coco Chanel, shattered the status quo in 20th Century jewelry design.  Pressing gemstones into yellow gold, the primary colors of rubies, emeralds, sapphires and diamonds were electrified into new life against the vivid half-hues of amethysts, peridots, and tourmalines.  It was an iconoclastic departure from the reigning ubiquity of platinum and diamond jewelry.


Ward Landrigan and Nico Landrigan, Chairman and president of Verdura, a father and son team, are the stewards of Verdura’s legacy.  Working closely on the Anniversary collection for the past two years, they created a collection encapsulating Verdura’s unique style and rebellious creative spirit.


“Many of Verdura’s best known designs date from his early years when he first saw New York and its sophisticated style with fresh eyes” said Ward Landrigan. “However, many of his inspirations derive from his childhood in Sicily, his early career in Paris, and his extended summer holidays in Tuscany and the Mediterranean.  All these influences can be seen clearly leafing through his design archive.” 


July 17, 2014






An unprecedented retrospective exhibition of the Master Jeweler

curated by

 Carolina and Reinaldo Herrera and Patricia Lansing

October 14 – December 23, 2014


This Fall, to mark its 75th Anniversary on New York’s Fifth Avenue, Verdura will present The Power of Style: Verdura at 75, a retrospective exhibition featuring over 150 jewels created by the master jeweler Duke Fulco di Verdura.  The exhibition will be curated by three internationally admired style-makers: Carolina and Reinaldo Herrera, longtime friends of Verdura, and their daughter Patricia Lansing. The Power of Style: Verdura at 75 will be the most important retrospective exhibition in the history of the company and will be open to the public from October 14 thru December 23 at 745 Fifth Avenue, in a new gallery space adjacent to the company’s flagship. The exhibition will feature a selection of more than 150 of Duke Fulco di Verdura’s original jewels and objets d’art as well as a small selection of his 10,000 gouache jewelry designs, archival materials, his personal miniature paintings, and rare period photographs.


Duke Fulco di Verdura was always a private ‘upstairs’ jeweler, creating bespoke pieces for his notable friends and clients.  He began his career working with Coco Chanel in Paris where he created her signature Maltese Cross cuffs. In 1934, Verdura came to the United States to create spectacular jewels for the greatest Hollywood stars, and a virtual Who’s Who of American and European society.


Ward Landrigan purchased the company in 1984, six years after the duke’s death. He says, “For thirty years, it’s been my dream to share Verdura’s genius with a wider audience and bring him the recognition he deserves as the single most influential jeweler of the 20th Century. I want people to know this amazing man, who he was and why his work changed everything. Collectors from around the world have readily agreed to lend us their private treasures for three months and many have shared their reminiscences of time spent with Verdura.”


Carolina and Reinaldo Herrera knew Duke Fulco di Verdura who, like them, was internationally known for great taste and personal style.  We asked them, together with their daughter Patricia Lansing, to curate the exhibition with a fresh, modern perspective.


Carolina Herrera says, “I am honored to be a part of the exhibition celebrating Verdura’s 75th Anniversary. Fulco di Verdura understood how to create elegant, whimsical pieces, two elements not often found in harmony, and he achieved this with such ease. His jewelry is so beautiful and is an ongoing source of inspiration.”


“Everything he did was wonderful. He was a great artist, like someone from the Renaissance.”

Diana Vreeland

“Fulco’s references to nature and culture keep his work classic. But without question he was a    revolutionary, the one who changed everything. Fulco made it all modern.”

Babs Simpson, Vogue Fashion Editor 1947-1972


The Power of Style: Verdura at 75, is to be shown only in New York and will be open to the public from October 14 thru December 23, 2014, Monday thru Friday from 11:00 am – 5:00 pm and Saturdays starting November 29 from 11:00 am - 5:00 pm and will be held at 745 Fifth Avenue in gallery space adjacent to Verdura’s flagship location.  

Verdura Debuts its Archival "En Voyage" Collection at Masterpiece London, 2014

May 21, 2014

Verdura Debuts its Archival “En Voyage” Collection

at Masterpiece London, 2014

Highlighting inspirations from Duke Fulco di Verdura’s summer travels abroad

June 25-July 2, 2014  

This summer will see the international debut of Verdura’s archival ” En Voyage” Collection at Masterpiece London, the fourth year that Verdura has exhibited at this prestigious international show.  What is so remarkable about this collection is that it represents Verdura’s important later work inspired by five countries or regions he visited in the 1960’s and 1970’s. The highlights of the collection are jewelry designs inspired by his later trips to Paris, London and the Mediterranean etc.  


On his many summer trips abroad, Verdura’s cosmopolitan sensibilities gave way to absorbing the everyday environment around him, whether it be the Mediterranean as seen from Gianni Agnelli’s yacht, the gardens of a villa in Tuscany or the simple tableau of fisherman tying up boats to a Palermo dock.   Among those designs included in this new collection are:


The “Black and White Maltese Cross” cuffs and “Fulco” ring incorporate the Byzantine motifs which influenced Fulco and Coco Chanel during their collaborative years in Paris.


The “Raja” necklaces, earclips and ring as well as the “Paisley” earclips mirror the bold and exotic colors of India.


The nautical rope details of the “Infinity Knot” bracelet, and “Knot Cluster” earclips were inspired by Fulco’s childhood by the sea in Italy.


The “Octopus” brooch, the apatite, emerald and ruby “Byzantine Bead” necklace and “Nautilus” earclips capture the tropical landscape of The Mediterranean.


The “Lily of the Valley” brooch, the “Hyacinth” bracelet in sapphire and diamond and the “Flower Bud” bracelet in kunzite and diamond reflect Fulco’s love of the organic shapes and vibrant colors of nature.


A highlight of the cufflink collection for men is the “Honeybee” cufflinks in black enamel and gold drawn from nature.


Now in its fifth year, Masterpiece London is one of the leading international art and antiques fair and a highlight of the season for serious collectors. Masterpiece presents a snapshot of the history of art and design from antiquity to the present day.  The fair takes place from June 25 thru July 2, at the South Grounds of the Royal Hospital, Chelsea SW3.










Verdura at Masterpiece London Exhibition June 27-July 3, 2013

May 08, 2013




Chanel’s Original Maltese Cross Cuffs, c. 1930



Verdura’s Byzantine “Diana” Cuffs, 2012/2013



Verdura Returns to Masterpiece for 3rd Year; debuts its  2013 New York Style Collection

This summer, Verdura returns to Masterpiece for its third year in a row to celebrate the launch of the company’s 2013 New York Style Collection and relaunch the Byzantine “Diana” Cuffs whose sleek, tailored style epitomizes the collection.


For summer 2013, Verdura’s collection focuses on the style of New York in the ‘40’s and ‘50s, when Fulco di Verdura returned from Hollywood to set up shop on Fifth Avenue with the financial backing of friends Cole Porter and Vincent Astor. Opening his doors on September 1, 1939, the same day war was declared in Europe, Fulco witnessed the center of the world for arts, society and fashion shift from Europe to New York. He designed his first pieces at this time specifically for his loyal coterie of friends and clients, including the famous Broadway composer Cole Porter and his wife Linda, the Cushing sisters – Minnie Cushing Astor Fosburgh, Barbara “Babe” Cushing Mortimer Paley, and Betsy Cushing Roosevelt Whitney – socialite Dorothy Paley Hirshon, and the esteemed fashion editor Diana Vreeland. The New York Style collection is dedicated to these muses and the city landscape that provided the backdrop for Fulco’s vision. 


To celebrate the relaunch of these archival pieces, there will also be a number of vintage items for sale from the collections of famous New Yorkers. Included in this selection is an impressive diamond “Swirl” bracelet set with approximately 38 cts of diamonds, an invisibly set sapphire and emerald “Double-Aster” brooch and a rare Ceylon sapphire, emerald and diamond ring.


On exhibition will be the original Maltese Cross Cuffs designed by Duke Fulco di Verdura for Coco Chanel around 1930, which have been reinterpreted for the New York Style Collection in the abstract, minimalist design of Verdura’s new Byzantine “Diana” Cuffs.


Now in its fourth year, Masterpiece London is one of the leading art and antiques fair and a highlight of the season for serious collectors. Masterpiece presents a snapshot of the history of art and design from antiquity to the present day.  The fair takes place at the South Grounds of the Royal Hospital, Chelsea SW3. If you find yourself in London during this time we hope you will stop by to say hello, peruse Verdura’s masterworks, and simply enjoy temptation on a grand scale!


December 20, 2012




Last Christmas, Carolina Herrera’s husband Reinaldo collaborated with Verdura in the design and production of an exquisite compact for his wife, using Verdura’s “Night and Day” Collection as inspiration.  Originally created by Fulco di Verdura  as cufflinks to celebrate friend Cole Porter's hit song of the same name, the day-on-one-side /starry-night-on-the-other motif was beautifully re-interpreted in this one-of-a-kind creation.


For Carolina, Reinaldo’s Christmas gift served as the impetus for her pre-fall 2013 lineup.  “I was so fascinated by night and day, I decided I wanted to have this [idea] in my collection,” she said in the December 11 issue of WWD.  The resulting collection includes celestial motifs such as the outfit shown here and a navy gown with golden star embroidery.


Fulco di Verdura’s “Night & Day” Cufflink has also been adapted by Verdura over the years in the “Night & Day” Collection – cufflinks and stud set, ear studs and lariat necklace .  The celestial theme has also found its expression in Verdura’s Constellation Bracelet and  Ring and Pleiades Earclips and Brooch.